Cira Masters

Cira Masters-Carson is the visionary Director of Marketing and Business Development at Phinney Design Group, where she combines strategic marketing acumen with a keen sense for business growth opportunities. With over 15 years of industry experience, Cira excels in driving brand innovation and expanding market presence, positioning the Phinney Design Group as a leader in its field.

In her role, Cira is responsible for the development and implementation of integrated marketing and business development strategies that align with Phinney Design Group’s overall objectives. Her goals are to increase client acquisition and retention, as well as enhance brand visibility in competitive markets.

Prior to Phinney Design Group, Cira held the position of Key Accounts Sales Manager at Hearst Corporation. There, she successfully launched high-impact campaigns for her clients, consistently achieving regional sales goals and quotas. Her deep expertise in digital marketing, strategic partnerships, and data-driven decision-making has been instrumental in fostering sustainable business growth. Her strategic insight, creativity, and leadership skills are complemented by a strong ability to build and nurture relationships with key stakeholders and partners.

In her spare time, Cira enjoys contributing to industry publications, and staying ahead of the latest marketing trends and technologies. Her commitment to excellence and passion for marketing make her a valuable asset to the Phinney Design Group leadership team.

cira headshot